At Betternest, our goal is to help professional organizers build their business and share their skills with the world. To help you turn your dreams into money-making reality, we’ve put together our top 5 to-dos.
Building a business requires more than just an idea, although that is definitely the first step. Building a business from the ground up takes a lot of research to make sure things are set up correctly from the beginning so that you can focus on building your business with confidence. Here are our top five tips for how you can start your professional organizing business.
1. Write a Business Plan. Just like with any business, ample time should be given to researching the general to-dos with your professional organizing business. What this boils down to is what kind of corporation you’re wanting to form: LLC, corporation, partnership, etc., as well as learning about the applicable tax laws in your state or the state(s) in which you’ll be operating.
Along with this, you’ll need to obtain a business license and business insurance. If you’re unsure how to figure out your business structure and obtain any necessary business licenses or tax information, consider reaching out to a business attorney in your area. You can also look up information with the Secretary of State and your local Department of Revenue, both of which have plenty of resources available to help you navigate your way through this process.
You’ll also want to open a business banking account as well as a merchant account to accept payments (gateways such as PayPal, Stripe, Square, etc.). This will need to be completed after you have your EIN and other legal documentation in place.
Oh yeah...don’t forget the best part of this business plan: coming up with a name for your new small business! This first part can often feel pretty overwhelming, but don’t let it overwhelm you. Take your time and get comfortable with the process. Once you have all of this established, you can move on to the best part: doing what you love and working with clients.
2. Find Your Niche. Determine what kind of organizing business you want to be known for. Will you specialize in any specific type of organization or certain clientele, or will your services be more generalized? From homes to decluttering, hoarding, and Feng Shui, there’s literally a service for every aspect of organizing.
Defining your brand and overall mission will help you tailor your services to fit your vision and ultimately help you find your ideal clients. Figuring out your specific services, as well as who your target demographic will be, will help you develop a comprehensive marketing plan, which rolls us perfectly into the next step.
3. Marketing and Branding. Since so much of what we do these days is online, you should consider purchasing a domain for your website so that customers can find you on the internet. Along with this, set up an email associated with your domain and develop any relevant social media platforms you’ll use to help market your services. For extra visibility, joining a platform like Betternest will help you gain more exposure while your website builds or in addition to the exposure your website brings you.
4. Build a Portfolio. Potential new clients will want to know what it is you offer, and the best way to show them what you’re capable of is to give examples. Consider working with people you know or offering your services for free or at a discounted rate in return for testimonials and photos that you can market on social media and your website to show prospective clients your work. This will help give you more of an authoritative advantage as a new business just starting out, and it will also help get more referrals coming in the door.
5. Join a Professional Organization. Joining an online community for your business will ultimately give you unlimited resources to help you along this new journey as well as help put potential clients in touch with you. When you join a community like Betternest, you’re opening up the door for clients in your area to find you to help with their organizational needs.
To learn more about joining our community, fill out the form below.
Building a business definitely requires a lot of time and work, but the payoff of being your own boss can be so worth it. Following this outline will help get you started, but do what you can to stay up to date with the latest trends so you can always be evolving and learning as a business owner. Make sure you’re staying true to your vision every step of the way, and you’ll be setting yourself up for success.