No matter your niche, all business owners can agree on one thing: having a strong marketing plan is essential for growth. But let’s be real. The days of billboard ads and TV commercials have kind of come to an end. These days, it’s all about getting the biggest bang for your marketing buck and utilizing what’s at your fingertips: your keyboard.
We’re sharing our best tips for marketing your professional organizing business, and they’re all things you can start to implement right from your home office.
Facebook isn’t just for kids anymore. The majority of us admittedly use social media multiple times per day. Not to mention that Instagram now has over a billion users, which means more and more businesses are turning to social media for a lot of their marketing campaigns.
While social media can be huge for business growth, it’s important to go into your social marketing strategy just like you’d go into a new organization consult: with a plan. Similar to how you wouldn’t clutter your space, it’s important not to clutter your social media feeds either. Commit to only posting once per day on Instagram and no more than a couple times per day on Facebook. Keep your content clean, well-planned, and organized, just like you would your office or home.
Once your business accounts have been created, start targeting your key demographic and engage! Strike up meaningful conversations with those who follow you, always respond to questions or comments, and continue to post relevant content that your audience will find valuable. Organizing is in your blood, so creating a strategic content calendar will be something you’ll excel at. Once you feel comfortable on the social media platforms you post on, start experimenting with ads. Go slow and take notes to see which type of ads (video vs. photo, etc.) seem to gain the most traffic to your site.
Join a Network
Consider joining a network. When you join Betternest, you’re joining a team that wants to help you succeed. Listing your services on Betternest gives you the chance to have new customers contact you based on your services provided, your location, and more. Basically, it’s a way to get your business seen by more people.
Read more about How to Find Clients for Your Professional Organizing Business
Start a Blog
Add an organization-related blog to your business website. Include topics related to your niche and add in content that your readers can implement themselves and do at home. This will give you a higher sense of authority within the biz, and people will begin to turn to you as a resource for all things organization-related. Plus, your blog will be a great thing you can share with your followers on social media, which will help drive more traffic to your website and get more eyes on what you’re wanting to be seen.
Work with influencers or bloggers or even other businesses within similar niches to promote your services. This is a great way to build validity with your brand, but it’s also a great way to get fresh eyes on your work. You could even team up with local influencers, friends, or family to give away a free organizing package and then share progress pictures on your social media accounts. This is great because everyone loves behind the scenes sneak peeks, and you’re also building your portfolio.
So now that you have a fully planned and organized marketing strategy in the works, it’s time to think about how your marketing efforts are growing your business. After all, that is the goal of your marketing plan: increase your bookings. If you’re looking to grow your business, join Betternest.co or contact us here with any questions.